Branding Project: Jeff’s Burgers
At Studio Mirage, we developed a bold and dynamic brand identity for Jeff’s Burgers, designed to capture the essence of an authentic American burger experience. With its striking red and white color palette and playful, approachable typography, the brand evokes a sense of nostalgia while remaining modern and fresh. Quirky, hand-drawn illustrations and fun taglines like “Where Cheeseburgers Steal the Show” and “Sizzle, Stack, and Savor!” infuse personality into the concept, creating a memorable connection with customers. The design balances simplicity and character, ensuring it stands out both visually and emotionally in the fast-casual dining landscape.
Every touchpoint, from the storefront signage to the packaging and in-store visuals, was crafted to reflect the brand’s promise of quality and fun. The cohesive design system reinforces the idea of Jeff’s Burgers as a place where flavor, authenticity, and enjoyment come together. The bold use of red creates instant recognition, while the playful messaging invites customers to indulge in an experience that’s as satisfying as the food itself. This identity doesn’t just represent a restaurant—it builds a lifestyle around good food, great vibes, and memorable moments.
