Branding Project: SACHI
The brand identity for SACHI, a Japanese ramen noodles restaurant, captures the essence of authentic Japanese culture through a modern, playful design. With a bold red and white color palette, it immediately evokes energy, appetite, and warmth, reflecting the vibrancy of Japanese culinary tradition. The illustrated character of a noodle-slurping child adds charm and approachability, appealing to both families and individuals seeking a comforting dining experience. The typography is clean and striking, ensuring the brand name stands out prominently across all applications.
The cohesive design extends seamlessly across various touchpoints, from packaging to drink cups, menus, and takeout bags, creating a unified and memorable customer experience. The thoughtful combination of minimalistic design and delightful illustrations positions SACHI as a contemporary yet authentic destination for ramen lovers, effectively bridging the cultural heritage of Japan with the local appeal in Amman.
