Branding Project: Aurora
Aurora – Designed by Studio Mirage, is a modern cosmetics brand that embodies elegance and minimalism with packaging that emphasizes clean lines, muted tones, and soft shadows to evoke a sense of calm and natural beauty. Each product—whether the Facial Cream Soother, Moisturizer, or Nourisher—is thoughtfully presented to reflect its key ingredients and purpose.
The design highlights the brand's commitment to sustainability and simplicity through minimal aesthetics and eco-conscious imagery, while the soft color palette aligns with the natural and gentle formulations, including Aloe Vera, Olive Oil, and Castor Oil.
Balanced typography and an understated layout create a sense of sophistication, seamlessly blending luxury with practicality and user-friendliness. Studio Mirage has crafted a design that resonates with modern consumers seeking quality, sustainability, and style in their skincare routine.
