Branding Project: Café Cassandra
Café Cassandra’s brand identity designed by Studio Mirage, reflects a playful yet minimalist approach, blending clean typography with hand-drawn illustrations to create a welcoming and approachable vibe. The bold use of blue against neutral tones brings a refreshing, modern aesthetic that stands out while remaining timeless.
Key design elements, such as the custom coffee cup illustrations and the engaging tagline and slogans used evoke a sense of warmth and community. The cohesive application across packaging and apparel showcases versatility, making the brand instantly recognizable and memorable.
